Brief Based Media
Brief Based Media – OCR Level 3
Brief Based Media is a vocational qualification at Level 3 for students aged 16+. It is designed with the workplace and progression to higher education in mind and provide a high-quality alternative to A Levels at Level 3. The course allows students to achieve their potential and progress to the next stage of their lives, whether that be higher education, an apprenticeship or employment. The choice of units (alongside the mandatory one) allows for a high degree of flexibility, so students can specialise in the specific areas of the subject that interest them most.
There are specialist pathways in photography, graphic design, 3D design, fashion and fine art for students to choose from. These reflect the breadth of opportunities available in the art and design sector. Plus, students have the opportunity to engage in a broader way through non-specialist units where, as an example, they might plan, research and develop ideas in response to a client brief, or plan and prepare for an exhibition for a collection of artwork.
Learner are required to complete six core units to achieve the Introductory Diploma, which requires course 60 credits. However, there is opportunity for them to further push themselves over the two-year course term, allowing them to achieve higher qualifications such as the Subsidiary Diploma (90 credits), the Technical Diploma (120 credits) and the Extended Diploma (180 credits).
| Core Unit 1 | Core Unit 2 | Core Unit 3 | |
| Art and Design in Context By completing this unit, learners will understand key trends, movements and events in the context of a chosen art or design discipline and identify areas of personal interest. They will investigate artists and/or designers more specifically involved and use this to develop an idea for a personal piece of creative work. Learners will also be able to produce and review a final outcome, sample model or maquette. | Digital Image Creation By completing this unit, learners will understand the work of a range of digital artists/photographers. They will be able to create and manipulate a range of digital images and be able to generate and develop ideas for a final digitally manipulated image, to be produced in response to a client brief. | Using Digital Technology in Graphic Design By completing this unit, learners will understand the use of text and image in graphic design products. They will be able to use a range of digital hardware and graphic design software, being able to experiment with the software, exploring alternative ideas, approaches and effects. Learners will be able to develop ideas for a graphic design outcome, in response to a brief, and they will be able to produce a final graphic design outcome that meets the requirements of the brief. |
| Core Unit 4 | Core Unit 5 | Core Unit 6 | |
| Art and Design Illustration By completing this unit learners will understand different types of illustration and professional illustration practice and be able to plan how to satisfy an illustration brief. They will be able to develop a range of ideas in response to an illustration brief, present these for client feedback, and then be able to produce a final illustration outcome for presentation to a client. | Design for Advertising By completing this unit, learners will understand a range of advertising visuals and the media, materials, techniques and processes suitable for producing them. They will be able to develop ideas in response to an advertising brief and be able to present a final design idea to a client and refine it based on feedback received. Learners will be able to produce a final outcome in response to an advertising brief, taking account of client feedback. | Branding and Corporate Design By completing this unit, learners will understand how companies brand themselves, and will understand the media, techniques and equipment used to design logos for corporate use. They will be able to develop their own ideas for a logo, in response to a brief, for presentation to a client for feedback. Taking account of client feedback, they will be able to produce, and present a final logo design to a target audience, and be able to evaluate the audience’s feedback. |
